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A-LEVELS & HIGHER EDUCATION

YOUR NEXT STEPS

FIND A CENTRE PROSPECTUS

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    SCL Education rebrand reveal

    New era for SCL Education today. Using the power and principles of sport, they deliver educational experiences to unlock potential.

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    The curtain has raised today on a new era for SCL Education as they launch their new brand identity. Leading the way in education with their sports centred approach to learning, SCL are on a mission to set the standard for educational experience in the UK.

    > New era for SCL Education today. Using the power and principles of sport, they deliver educational experiences to unlock potential.

    > Logo, brand and website revitalisation and repositioning represents a 360-degree new brand experience

    > Brad Rushton, Group Managing Director: “The new SCL Education brand is a statement of intent, demonstrating our value as a leader in the sector. Our brand represents our focus on putting learners at the centre of everything we do and our positive impact on young people’s career journeys”

    Watch the video below to see SCL Educations new brand reveal.

    WATCH THE VIDEO - SCL EDUCATION - NEW BRAND IDENTITY

    A modern, forward-thinking brand

    OUR PURPOSE:
    Using the power of sport, we deliver educational experiences to unlock potential.

    “We have created a new holistic brand that reinforces our position in the market, reflects our proud sports heritage and industry experience to establish strong foundations for the exciting next phase of SCL’s growth.”

    “It was vital to us that our new brand demonstrated how we use the power of sport and our 20-year history in unlocking potential, alongside our unique focus on the individual’s developmental journey.”

    Kate Lloyd, SCL Education Group Head of Marketing.

    INTERCONNECTED BRAND

    Consisting of our new logo, messaging, imagery and colours, our new purpose; to use the power and principles of sport unlock potential, lives through our new brand.

    POWERED BY SPORT

    Our new brand demonstrates how we use the power of sport and our 20-year history in unlocking potential, alongside our unique focus on the individual’s developmental journey.

    BUILT FOR OUR CUSTOMERS

    The strategy behind our new brand identity was driven and delivered by an internal team of marketers using brand assessment tools and workshops with key stakeholders.

    A VISUALISATION OF OUR POSITIVE IMPACT

    Our new logo or ‘ID’ is circular to represent our impact from early years to adulthood and brings together all elements of our brand identity to create a single representation of our positive impact.

    SPORTS CENTRED LEARNING

    The swirling, fingerprint-like ID features throughout the new brand designs and has been created to represent everything that SCL stands for including our approach to Sports Centred Learning (SCL).

    LEADING BRAND

    The new SCL Education brand is a statement of intent, demonstrating our value as a leader in the education sector and our prestige in the world of sport.

    “Our new brand represents our continuous evolution, our ongoing positive impact and our strive to succeed and most importantly, the life-shaping experiences and the 360 developments that SCL provides to everyone who engages with them.”

    “When working on our purpose and our ‘How’ we established very quickly that through everything we do we are unlocking potential and that we had developed a unique approach to learners’ development.  We have called this approach sports centred learning because we believe that sport teaches you all the principles and values that develop a well-rounded person and we use this to motivate and develop people academically, mentally and physically.”

    Stuart Allen, Group Operations Director.

     

    “Today represents an important milestone in SCL’s history and is a key step in our five-year plan for continuous improvement of our customer experience and ongoing impact on the communities we work in. The new SCL Education brand is a statement of intent, demonstrating our value as a leader in the education sector. A great deal of hard work has been put into the development of our new identity and approach to sports centred learning and I am proud to see it out there in front of the world.”

    Brad Rushton, Group Managing Director.

     

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